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Almost All Digital Media Buyers With Larger Budgets Are Using Mobile, Video
Source: Conversant [download page] Notes: More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year, rivaling use of display (98%) and...
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Weekend Blog Posts Garner Disproportionately High Social Sharing Activity
Source: TrackMaven [download page] Notes: While just 13% of the more than 1 million blog posts analyzed were published on the weekend, those posts received almost one-third of the data set’s total...
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Global B2B Marketers Rate Their Most Effective Social Media Post Types
Compared to last year, B2B marketers around the world (but primarily based in the UK) are focusing their social media efforts more on generating leads and sales and less so on driving traffic and...
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Traditional Advertising Channels Best for Reaching and Engaging Millionaires
Traditional media budgets may be under fire, but a new study from the Shullman Research Center suggests that they still present the best bet for reaching and engaging millionaires. The survey results...
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88% of B2B Marketing Databases Missing Basic Firmographic Data
Source: NetProspex [pdf] Notes: Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are...
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Traditional Marketing Tools Influence Millennials’ CPG Brand Decisions
Source: IRi [Login page] Notes: Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%) and to report that smartphone apps...
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Audience Targeting Budgets to Rise; 3rd-Party Online Data Preferred
Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs, according to an eXelate and Digiday State of the...
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Top 10 Marketing Charts of the Month – April 2014
This month’s quick-hit set of top charts [pdf] features the following topics: teens’ most important social network; biggest mistakes companies make with their customers; the enduring popularity of live...
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US Smartphone Penetration in Q1
Source: comScore Notes: Smartphone penetration reached 68.8% of the US mobile market during Q1, up from 65.2% in Q4 2013 and 58% in Q1 2013. Separately, the CEA estimates that 64% of US households now...
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Youths’ Most Indispensable Digital Property Is…
Source: Harvard University Institute of Politics Notes: From a list of 5 options (Facebook, Google, Twitter, YouTube and Instagram), a plurality 24% of 18-29-year-old survey respondents chose Facebook...
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B2B Media CEOs Optimistic; Revenue Still Driven by Print Ads
Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers, according to the latest annual B-to-B CEO Survey from FOLIO: magazine. CEO respondents to the survey...
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Almost Half of Consumers Say They Read Their Favorite Brands’ Blogs
Some 46% of Americans read the blogs of their favorite brands, according to newly-released survey results from WP Engine. Respondents attribute a significant amount of influence to brands’ blogs: about...
View ArticleTop 10 Desktop Social Networking Websites & Forums – April 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Multimedia Websites – April 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Shopping and Classifieds Websites – April 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Business Information Websites – April 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Mobile-Phone Entertainment Websites – April 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Health & Medical Information Websites – April 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Almost Half of US Households Own A Tablet
Source: Consumer Electronics Association (CEA) Notes: Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year....
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The World’s 10 Largest Global Media Owners
Source: ZenithOptimedia Notes: Google remains the largest media company around the world in ZenithOptimedia’s rankings, which rely on a definition of media revenue as “all revenues deriving from...
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