Top 10 Marketing Charts of the Month – April 2014

This month’s quick-hit set of top charts [pdf] features the following topics: teens’ most important social network; biggest mistakes companies make with their customers; the enduring popularity of live TV; mobile sharing to social platforms and social referrals; top purchase influencers and word-of-mouth tactics; display ad benchmarks; tactics for increasing customer lifetime value; and marketing budget allocations. (more…)