B2B Media CEOs Optimistic; Revenue Still Driven by Print Ads

Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers, according to the latest annual B-to-B CEO Survey from FOLIO: magazine. CEO respondents to the survey reported a majority 52.5% of their revenues deriving from print ads, relatively unchanged from 2011. And that revenue share isn’t holding steady among a shrinking pie: only 4% of respondents said they lost money last year, while 85% see revenue increases on the horizon this year. (more…)