Top 10 at Domestic Film Box Office, Weekend of Mar. 7-9, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Millennials Said to be Highly Trusting of User-Generated Content
Another day, another study of Millennials. Or so it seems. And this one, produced by Crowdtap and Ipsos [download page], shows that in general, Millennials are more likely to trust user-generated...
View ArticleClik here to view.
9 in 10 TV Viewers Feel They “Watch the Same Channels Over and Over Again”
Here’s some more fodder for those pushing for a la carte pay-TV packages: almost 9 in 10 American and Canadian adults surveyed in Q4 2013 said they feel they watch the same channels over and over again...
View ArticleClik here to view.
And the Least Engaging Brands Are…
Consumers have higher emotional expectations from brands than ever before, according to a recent Brand Keys study. The initial release of study results last month showed the best-performing brands in...
View ArticleClik here to view.
What are the Primary Roles of Various Channels in the Customer Journey?
Experian Marketing Services has released the latest of its mammoth annual digital marketer reports, and in this edition [download page] the analysts pay particular attention to cross-channel marketing,...
View ArticleClik here to view.
Engagement Rates by Referral Source to News Sites
Source: Pew Research Center’s Journalism Project, using comScore data. About the Data: Based on US internet traffic to 26 of the most popular news websites during Q2 2013 from desktops and laptops....
View ArticleClik here to view.
Mobile Video Consumption and Popular Content Types, by Device
Not surprisingly, video viewing is a far more prevalent activity for tablet than smartphone owners, according to a newly-released report [download page] from Digitalsmiths, which finds that not only...
View ArticleClik here to view.
US Weekly Media Usage Estimates: TV Still the Single Biggest Time Hog
Various research outlets have released media usage estimates of late, with eMarketer grabbing some headlines last year when it estimated that US adults would spend more time with non-voice activities...
View ArticleClik here to view.
Which of Twitter’s “Hard Features” Can Drive the Most ReTweets?
Looking for more retweets? Twitter has released some data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard...
View ArticleClik here to view.
US Out-of-Home Ad Revenues Grow by 3.5% in Q4, Finish 2013 Up 4.2%
Source: Outdoor Advertising Association of America Notes: Q4 2013 marks the 15th consecutive quarter of year-over-year revenue growth, with restaurants (+11%) the fastest-growing category. Related: US...
View ArticleClik here to view.
Most Successful CPG Product Launches of 2013
Source: Information Resources, Inc. About the Data: Based on new products (more than 190,000) that completed their first year in calendar year 2013. Related: Top-Selling New Brands of 2012.
View ArticleClik here to view.
More Data Suggests Social Traffic From Polyvore Spends the Most
Social media still refers only a fraction of traffic to e-commerce sites, but it remains a topic of keen interest, particularly as its influence appears to be growing. New data released by Shopify...
View ArticleClik here to view.
Viewers Say Online Product Videos Boost Purchase Likelihood
Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 24-Mar. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 24-Mar. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Cord-Cutting? Pay-TV Providers Lost Just 0.1% Share of Subscribers in 2013
Source: Leichtman Research Group Notes: Net loss of ~105,000 subscribers compares to a net add of ~175,000 in 2012. 2013 was the first calendar year to show a net loss. About the Data: Top...
View ArticleClik here to view.
Radio Revenues in 2013: Top Categories and Spenders
Radio continues to enjoy wide reach among Americans, and ad spending on the medium isn’t dropping off, according to the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). The RAB...
View ArticleClik here to view.
Impact on Daily Spending of Having Kids
Source: Gallup About the Data: Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in...
View ArticleClik here to view.
How Concentrated is Search Click Activity?
New pieces of research separately released by Experian Marketing Services and the Festival of Media Global shed some light on the concentration of search click activity, with some intriguing results....
View ArticleClik here to view.
Which Industry Categories Air the Best TV Ads?
Source: Ace Metrix Notes: Casual dining tops the list this year, taking the top spot from Appliances. About the Data: Ads are scored on attributes such as Persuasion, Relevance, Information,...
View Article