Various research outlets have released media usage estimates of late, with eMarketer grabbing some headlines last year when it estimated that US adults would spend more time with non-voice activities on mobile devices (i.e. mobile web/apps) than they would going online from desktop and laptop computers. (This proved to be correct, according to recent comScore data.) The researcher also estimated that time spent with digital media would outpace TV; newly-released data [download page] from Experian Marketing Services show that, when excluding work hours, it’s a close race. (more…)
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US Weekly Media Usage Estimates: TV Still the Single Biggest Time Hog
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