Top 10 Mobile Phone Entertainment Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Slight Majority of Consumers Say They Record Live TV to Skip Commercials
Does everyone skip TV ads? Popular opinion would have it that they do, but that’s not quite the case, according to survey results from the Consumer Electronics Association (CEA). Nevertheless, some 53%...
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Customers Rate Their Experiences With Companies Mostly The Same As They Did...
The latest annual customer experience study [download page] from the Temkin Group finds that among 268 companies measured, 37% achieved an “excellent” (7%) or “good” (30%) rating on the Temkin...
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SMBs’ Top-Rated Lead Sources
After releasing lists revealing SMBs’ most effective social channels and traditional media advertising types, BIA/Kelsey is at it again, this time detailing the sources that SMBs consider best for...
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An Inverse Relationship Between Email Volume and Response Rates?
Perhaps it’s a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has found that emails sent...
View ArticleTop 10 TV Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Radio Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Travel Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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African-Americans Prove Particularly Receptive to Advertising
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth, finds Experian...
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Agencies’ Interest in Online Video Grows
Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3. The survey, conducted by STRATA,...
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CMOs, Expanding Their Leadership Roles, Look to Forge Critical Internal...
CMOs are maintaining a strong focus on revenue goals as they seek to demonstrate their business value in a variety of ways, from qualitative sales feedback to lead data, pipeline impact generated by...
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In the US, Time Spent With Mobile Apps Now Exceeds Desktop Web Access
Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 28-Mar. 2, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 24-Mar. 2, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Online Radio Reach, Consumption Expand
Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier, according to the latest annual “Infinite Dial” [pdf] report from Edison...
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Coupon Users – Even Young Ones – Still Prefer Print Sources
There’s no doubt that the use of digital coupons is rising quickly, but new data from Valassis reveals that traditional print formats are still the preferred sources of coupons, even among the most...
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