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Global Programmatic Ad Pricing Trends: Social Rising
Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report...
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Mobile Ads: Consumers’ Most Important Elements and Biggest Concerns
Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a...
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Consumers More Likely to Share Bad Experiences, but Companies Can Recover
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience, finds the Temkin Group in newly-released...
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Male and Female Millionaires Differ in Financial Situation, Outlook, Spending...
Survey results from the Shullman Research Center indicate that about 9% of US adults qualify as being millionaires (personal net worth of at least $1 million). But while these adults are bound into a...
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Top Daily Activities on Smartphones and Tablets
Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey [download page] from...
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87% of American Adults Now Access the Internet
To mark the upcoming 25th anniversary of the internet (on March 12), the Pew Research Center’s Internet & American Life Project has released the results of a new survey [pdf] examining internet use...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Hispanics Over-Index in Mobile Use For Local Shopping
In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins....
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Q4 ’13 E-Commerce: Search Still Dominates Visits; Email Retains Conversion Crown
Don’t sleep on search. According to Monetate’s Q4 e-commerce report [download page], search still vastly outperforms email and social in delivering traffic to e-commerce websites, and its influence may...
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American Adults: Internet as Essential as Cell Phones
87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey [pdf]...
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Top 10 Marketing Charts of the Month – February 2014
This month’s quick-hit set of top charts features the following topics: Super Bowl ads; the types of ads most ignored; celebrity influence; consumer-brand relationships; lots of demographic stats about...
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Half of Global Consumers Feel That Advertising Doesn’t Cater to the Aging
Companies around the world are failing to meet the needs of “aging consumers,” details Nielsen in a recent report [download page] based on a global online survey. From assistance in-store to services...
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Brands’ Email Volume Rises Yet Again in Q4 ’13; Coupon Messages Outperform...
Brands aren’t letting up in their email activity, finds the latest quarterly email benchmark report [download page] from Experian Marketing Services, which details a 11.2% year-over-year increase in...
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Real-Time Marketing: Benefits, Challenges, Speed and More
About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that “real-time marketing is essential as behavior, device, place and time come...
View ArticleTop 10 Social Networking Websites & Forums – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multimedia Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Which Online Video Content Genres Account for the Most Ad Views?
Online video continues to grow quickly, with video views up 31% year-over-year in Q4 and video ad views up a similar 30%, according to the latest quarterly report [download page] from FreeWheel. The...
View ArticleTop 10 Shopping and Classifieds Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Business Information Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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