Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC). Needless to say, the full-year total of $42.8 billion was also the largest seen yet, representing a 17% increase from the prior year. What didn’t change? The prevailing trends in the online advertising industry. (more…)
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Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013
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