Who’s Using Marketing Automation to Manage Email, And How Many Messages Are They Sending?

Some 24% of marketers say they don’t use any tools to manage their email campaigns, according to a recently-released Marketo study [download page]. But that figure masks significant differences when sorting by company size, as small companies (0-50 employees) are almost twice as likely (43.5%) to eschew the use of email marketing tools. Among larger companies, by contrast, marketing automation platforms are a popular choice – and use of these tools is linked to greater emailing frequency. (more…)