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Consumers: Twitter Trails Company Facebook Pages in Daily Visits
Facebook is by far the most popular social network among American adults, according to a newly-released study [download page] of daily social media activity by the Temkin Group. Some 46.5% of...
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Mobile Advertisers’ Campaign Goals in Q1
Source: Millennial Media [download page] Notes: A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%)...
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Most Patriotic Brands in America, According to Consumers
Source: Brand Keys Notes: The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage...
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Mobile Apps Now Capture Majority of Digital Time in the US
Mobile applications have reached another threshold, according to comScore data. After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share...
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Consumers’ Preferred Social Care Channels
Source: ACCENT Marketing [download page] Notes: Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest...
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For Top Brands, LinkedIn’s Post Engagement Rate Trails Facebook and Google+
Source: Forrester Research Notes: There are more than 3 million company pages on LinkedIn, according to new data from the platform, but user interaction rates with brands’ posts trail other platforms...
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The Nation’s Fastest-Growing Minority Groups
Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year, details the Census Bureau in newly-released estimates. Indeed, Asian Americans matched their...
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Millennials Spend More Time With Digital Than Traditional Media, But…
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media, details...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 27-29, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Millennials Most Likely to Rely on W-O-M For Private Label Shopping Guidance
Source: The Integer Group / M/A/R/C Research [download page] Notes: Roughly one-third of Millennials (<30) surveyed agree that they get information from friends and family about store brands before...
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Top Smartphone Activities, by Generation
Source: Experian Marketing Services [download page] Notes: Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week, per the study,...
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