Source: Harvey Nash [download page]
Notes: Some 24% of technology leaders surveyed from around the world this year rate their relationship with the marketing team as “not strong,” with the survey results indicating that the IT department’s relationship with marketing is worse than it is with sales, finance and operations. While 30% of respondents deem their relationship with marketing to be “very good,” that’s only marginally up from 27% last year. Separately, 4 in 10 CIOs report that it’s the marketing function that owns digital strategy, up from 33% indicating that to be the case last year. Another 4 in 10 say that marketing and IT share ownership of the digital strategy, though that’s down slightly from 44% the prior year. (more…)