Marketers Concerned About Levels of Transparency with Media Agencies

A recent survey from STRATA found that agencies have trust issues with the publishers they partner with (this could be a good reason why…) – and now a survey from the Association of National Advertisers (ANA) and Forrester Research finds that client-side marketers have concerns about the levels of transparency that exist between them and their media agencies. According to the survey results [download page], some 46% of marketers hold these concerns – and concerns are increasing for 42%. (more…)