A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned way: live on TV. According to survey results from Ipsos Open Thinking Exchange (OTX), that’s the typical viewing method for 81% of Americans; a separate study from BroadStream Solutions similarly finds that roughly 8 in 10 American adults are watching live TV. Predictably, though, live TV viewing skews towards an older audience. (more…)
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Who’s Still Watching Live TV? (Most People.)
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