About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization, according to a new report [download page] from Econsultancy and Sitecore. As part of the study, marketers were asked to identify the tactics and strategies that have been found most effective for enhancing CLV to-date, along with the most effective tools for today and tomorrow. (more…)
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Global Marketers’ Top Tactics for Increasing Customer Lifetime Value
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