Source: comScore [download page]
Notes: In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns. The study also finds that only 46% of digital ads were in-view during Q1 2014, unchanged from similar research released last year by comScore. A recent PointRoll study [pdf], meanwhile, suggests that 60% of ads are in-view using the IAB’s definition. (more…)