How the Inc. 500 is Using Social Media

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been a resurgence in the use of Facebook, now used by 84%, up from 67% a year earlier. The study finds some intriguing opinions on the part of execs responding to an accompanying survey. (more…)