Facebook Referral Traffic Surged in November

Facebook may have admitted (as reported by Ad Age and charted by Ignite Social Media) that organic reach is declining. But new data from Shareaholic reveals that it’s becoming an even more influential source of traffic for publishers – with a huge increase in the share of visits to Shareaholic’s publisher network coming from Facebook in November, reaching 17.4% of the average site’s overall traffic. In other words, more than 1 in 6 visits to the average publisher came from a Facebook referral. (more…)