Quantcast
Channel: Top US Web Properties – Page 212 – Marketing Charts
Viewing all articles
Browse latest Browse all 931

More TV Viewers Posting to Social Media, Watching Programs Based on Buzz

$
0
0

Digitalsmiths-Social-Growing-Impact-on-TV-Dec2013There’s a growing body of research analyzing social’s influence on TV viewing behavior, with the general consensus being that social’s impact is small, but growing. A new study [download page] from Digitalsmiths supports that general trend, finding that more viewers are not only posting about their viewing habits on social networks, but also choosing to watch particular programs on account of the buzz they’re getting on social networks. (more…)


Viewing all articles
Browse latest Browse all 931

Trending Articles